Hello my beauties.
As i sit an write this , i cant help but stare and the copious amount of clothing I’ve been buying recently. With the recent developments in sizing, styles and stores, the Plus size market has become more profound than ever- right now, I am in total awe at how amazing the ‘plus’ size clothing is in the UK has become. For years the ‘Plus’ size clothing stores have been ill flattering, and lack all sense of fashion. With brands such as ASOS, River Island and even New Look have finally allowed the curvy amongst us to find affordable, fashionable clothing the ‘Plus’ size clothing market has never been as advanced.
Now, pals, i am by no means saying that there isn’t any room for improvement in the Plus Size industry. Seriously i can list the issues my 16-18 chunky bod has when fighting the losing battle trying to find something ‘nice’ in store. Yet, the growth the industry has had shows a complete shift in a much better direction. Empire lines, flowing material and more accesability show a much better understanding of a curvier woman’s need. I just can’t help but ask, with the growth in the industry i am left wondering isn’t it time to ditch the ‘Plus Size’ term altogether?
Image taken by Rebecca Walker
Jumper: TU at Sainsbury’s.
Shoes: Raid via ASOS
Same clothing, same price.
Many stores now offer a plus size range, an has since started making the same pieces through out all their clothing. By this i mean much of the clothing in the plus size ranges is exactly the same (just sized higher) than much of the regular sized clothing. So, why am i walking up a flight of stairs to find a piece of clothing that i have seen 4 times down stairs?
As a rule, i don’t understand much within this segment of the clothing industry. Why should my reasonably sized boobs and Kardashian’s rival bottom mean I don’t fit into the Norm of clothing? Surely it would be better to make customers feel equal no matter the size of their behind ? Many stores argue that the fabric, patterns and even marketing equate to higher prices and being segregated from the rest of the other clothing items. Yet, with the fashion industry being one of the leading industries i highly doubt merging all areas of the clothing within a store will hardly knock the overall growth of the industry.
We’re not all made the same.
Understanding body shapes must rival the Pythagoras theorem. Every woman, is shaped differently regardless of your weight, Height and even style. As a woman who is constantly battling her weight, why should my clothing make me feel any less than ‘comfortable’?
Now, i understand that with a copious amount of body shapes, stores are fighting a losing battle. Some items will never look great on a pear shape whilst others items are just too short for a six foot frame.Yet, isn’t it better for people to have a level of trust in their favourite clothing brand rather than share the feeling of ‘ i can’t believe i have to go their again’. Taking plus size out of the equation for one moment, isn’t it worth creating a space where everyone has value?
Now, i am fully aware that some suffering with eating disorders may find this triggering. Walking to a separate area, in which you can shop with in comfort is important. However, many of the plus sized clothing collections are placed in obvious spaces. Women have to walk through area which see stick thin Mannequins, small items of clothing all of which only amplify insecurites. If stores don’t want this collection to be triggering isn’t it time to group all collections together and let all shoppers be equal. And if not, move the curve items to a much more discreet area of the store.
The future of the clothing industry will hopefully hold so much more growth within the ‘Plus’ sized category and for me, that is dropping the notion of plus sized all together. On a daily basis we are told that our size shouldn’t define who we are, so why are we allowing clothing stores to tell us any different? Walking through a store filled with smaller sized items, means that many like myself are forced to see what we could be. In a world of fad diets, motivational quotes and fakery, i am ready to stand up and say my size does not define who i am. Nor should it define how i feel in stores i spend my hard earn money in.
I can’t be the only person in the world which hates the term ‘Plus Size’. The size of my hips shouldn’t restrict the clothing i have access too. With the constant demand for affordable, fashionable clothing, when will the High Street learn that all customers are just as important as one and other. The size and shape of your body has no correlation to you or your sense of style. Kardashian bums, mum tums and massive lady lumps shouldn’t be a restriction, it should be something we have and can parade in a gorgeous leopard print shirt.
So tell me, what do you think? Is it time all customers were treated equally, or do you have an entirely different opinion. Please let me know in the comments below.